it was originally drunk as a medicine for the common man. Today you may be surprised to find the number of new celebrities popping up as co-owners of tequila, mezcal, and even Mezquita.
You could blame it on the margarita or the “George Clooney Effect.”
Ever since the actor launched Casamigos Tequila with Mike Meldman and Rande Gerber in 2013, more celebs than ever have rolled out their own branded bottles. Let’s take a look at which celebrities are endorsing which labels.
Cabo has been the center of the celebrity tequila bandwagon starting with Sammy Hagar and his Cabo Wabo brand. Sammy is like the unofficial mayor of Cabo spreading his music and goodwill. Cabo Wabo Cantina is an institution in its own right. His tequila remains wildly popular and he has branched out into Santo Mezquila with Adam Levin the world’s first blend of tequila and mezcal and just launched Santo Mezquila.
Not to be outdone Casamigos the wildly successful brand that started this crazed tequila fashion came up with their own Casamigos Mezcal from Oaxaca. While Sammy made a cool $80 mil George and Company sold their tequila for a mind-blowing $1B. Perhaps the love of money is the true driving force behind these newcomers.
Here is a quick rundown of these new celebrity offerings:
The legendary Michael Jordon is a part-time Cabo resident he partnered up with the owners of the Lakers, the Celtics and the Bucks to create the Cincorro Tequila Brand.
Dwayne ‘The Rock’ Johnson is another Cabo lover to get in on the wildfire spread of celebrity-branded tequila with Teremana Tequila from Jalisco.
Sauna 901 has Justin Timberlake’s endorsement. Their angle is to use the Blue Weber agave aged for over 7 years which makes it so smooth and drinkable you won’t need any stinking limes.
Sex and the City star Chris Noth is yet another lover of the tequila spirit with his Ambhar Tequila Brand.
Let’s not leave the girls out, English Singer Rita Ora has her brand. Ora is a shareholder and chief creative partner at Próspero Tequila, which is produced at the Don Roberto distillery in Jalisco, Mexico.
Music and Booze are represented by AC/DC Thunderstruck tequila.
Last summer saw another star jump on the Tequila bandwagon with actor Charlie Sheen. He is also an owner of a bar at El Ganzo Hotel in San Jose del Cabo. His Don Sueños tequila has its first Japanese co-owner, Kumiko Zimmerman.
And finally but certainly not the last celebrity tequila is Villa One Tequila. singer-songwriter Nick Jonas and US designer John Varvatos joined the agave spirits industry with the launch of Villa One Tequila.
Whether you like tequila, mezcal, mezquila or any other agave-based spirit, be sure to enjoy it with a friend, a lover, or drink it alone. You will quickly see a marked improvement in your attitude and the world around you. We at Cabos Finest have found drinking tequila to be one of many things we love about Los Cabos. While we prefer a fine noncelebrity reposado on the rocks, there is no such thing as a wrong tequila well except for Cuervo Gold. On your next visit to the fuzzy land of blue agave bliss, be sure to give thanks to the purveyors of this elixir, to the sun-beaten Jimadores sweating to harvest in the harsh Jalisco sun. And give thanks to the desert gods that bring to you this miracle in a bottle. Tequila is México.
This video is brought to you by CabosFinest your insider’s guide to Los Cabos. Can you do me a favor? If you like this video please be sure to subscribe to our YouTube channel, our Facebook page, and subscribe to our website. Thank you for watching it.
